5 (371) · € 24.00 · En Stock
Nike Michael Jordan: 40 years ago, it was Sonny Vaccaro, a Nike employee, who convinced the sporting apparel behemoth to devote all the money it had earmarked on recruiting future NBA players on just one man — Michael Jordan, then a 21-year-old rising star. That decision paid off in spades. Nike’s partnership with Jordan has grown into an empire, with $5.1 billion in sales last year from the company’s Jordan brand alone.
40 years ago, it was Sonny Vaccaro, a Nike employee, who convinced the sporting apparel behemoth to devote all the money it had earmarked on recruiting future NBA players on just one man — Michael Jordan, then a 21-year-old rising star. That decision paid off in spades. Nike’s partnership with Jordan has grown into an empire, with $5.1 billion in sales last year from the company’s Jordan brand alone.
ETBrandEquity An initiative of The Economic Times
Nike Marketing Strategy - 7 Best Findings from Case Studies
31 Years Later, Michael Jordan Accused Sonny Vaccaro of Stealing Credit From George Raveling for Billion Dollar Deal: “You Go for Nike” - The SportsRush
The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them', Culture
Session: 2019-2021) : Submitted To: Submitted by, PDF, Nike
Case 4 - Nike.rtfdTXT.rtfQuestion Nike Please reflect on th.docx
Michael Jordan changed the world': the true story behind Nike movie Air, Movies
Nike Marketing Strategy - 7 Best Findings from Case Studies
Error Jordan: Key figures still argue over who was responsible for Nike deal
All About Sonny Vaccaro, the Former Sports Exec Who Signed Michael Jordan to Nike
Sonny Vaccaro Brought Michael Jordan to Nike & Changed Sports Branding Forever
Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot
Ben Affleck's 'Air' honors Michael Jordan's mother in Nike negotiation
How does a person become a brand?
Michael Jordan changed the world': the true story behind Nike movie Air, Movies
All About Sonny Vaccaro, the Former Sports Exec Who Signed Michael Jordan to Nike