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• What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over 'natural' claims in $1.65m deal

What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over 'natural' claims in $1.65m deal

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10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival stevia brand Pure Via have agreed to settle a similar lawsuit. 

Pure Via to settle class action suit over 'natural' claims

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Cargill agrees to $6.1m settlement in Truvia, stevia natural lawsuit

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Cargill settles lawsuit alleging Truvia stevia not 'natural

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