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nielsen: Streaming viewership pips cable TV for first time in US
Streaming TV Viewing Time Continues Its Rise Over Cable - MNTN
U.S. Streaming Tops Cable TV Viewing for First Time, Nielsen Says
Streaming services surpassing cable TV in viewership is
Livestreaming overtakes cable viewing in US - Financial Mirror
February Exhibits Seasonality of TV Usage, but Streaming Continues
Streaming TV viewership tops cable for the first time in Nielsen
Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption
We Watched More TV on Streaming Than Cable for First Time Ever
Smart TV apps surpass set-top boxes as entry point for TV viewing
Streaming services surpassing cable TV in viewership is
Streaming Viewership Surpasses Cable For First Time, Nielsen Says
Streaming services advertising in 2023: what marketers should know