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The company said it would “de-Japanize” by March next year.
The Miniso Saga, Nationalist Consumer Boycotts, and Other Distractions
Why is the Miniso (a 100% Chinese company) pretending as a Japanese company? - Quora
MINISO apologises for presenting itself as 'Japanese designer brand' in early days
Why is the Japanese brand MINISO written in Japanese as メイソウ? I looked it up and didn't find a meaning. - Quora
Chinese retailer Miniso apologizes for pretending to be Japanese
Chinese retailer Miniso apologizes for marketing itself as a Japanese brand • PhilSTAR Life
Miniso store hi-res stock photography and images - Alamy
EXCLUSIVE: Did Miniso Just Run Away From South Africa With Franchisee Money?
MINISO Apologises For Not Actually Being A Japanese Brand