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TREETS ARE BACK - Top of mind - comma, brand strategists

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Did you know them? They hit the market in the sixties and were super popular in the seventies and eighties. They were called Treets. They were peanuts in a chocolate coating that "melts in your mouth, not in your hand," to resurrect the slogan that consumers were bombarded with. The Treets without peanuts, were called Bonitos.

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