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Private label extensions coupons
gaps. National-brand manufacturers can use some or all of the strategies outlined above to win the battle against private-label producers. But in most instances, especially in commodity categories that are driven by price, product-line proliferation and innovation are a waste of money. Ask yourself what else you can do on that front. Retailers must not only stock but also promote, often at a loss, those popular national brandssuch as Miracle Whip, Heinz ketchup and Campbells soupthat consumers use to gauge overall store prices.
The emphasis must be on lowering the costs in the supply chainthrough minimum orders, truckload and direct shipment discounts, more efficient trade deals, and the elimination of slow-moving stockkeeping unitsto save money for reinvestment in the brand. Further, the added manufacturing and logistics costs of the promotions and the increased price sensitivity they stimulated played into the hands of private labels. In 1994, national-brand managers introduced 20,000 new grocery products. If this feature is not working for you, it could be because the Instant Answers button in Settings General is not set. In addition, if line extensions fragment the business, the average retail sales per item will decline. Invest in brand equities. Use fighting brands sparingly. The more quality private-label products on the market, the more readily will consumers choose a private label over a higher-priced name brand. For example, companies are becoming increasingly sophisticated about how they spend their trade dollars.